We may earn money or products from the companies mentioned in this post.
If you’re having trouble with engagement, you need these copywriting prompts to get followers engaged! [Click below for shownotes]
Flourish Writers Conference
I am excited because I’m going to have my friend Mindy Kiker on today to talk about writing. So if you don’t know this, the Flourish Writers’ conference is going on right now and I am a guest speaker, sharing how to present yourself on Instagram how writers can present your books and how to share them in the right way.
But also, today we want to talk about how to write good copy. We need this for Instagram, email, captions, and headlines. And I have talked a lot lately about how to step up your game when it comes to writing.
I’m going to have Mindy Kiker come on. She is, is one of the cofounders of flourished writers along with Jenny Kochert.
Copywriting prompts to get followers engaged: Pre-tip
Writing is a life long journey
The more you know, the more you realize you don’t know
You don’t become better by waiting, you become better by writing.
Enter into the mess and be satisfied with showing up with the best we can, because showing up is the first step to growth
Don’t get sucked into the comparison trap with writing
Benefits of the Flourish Writers Community
Everyone is accepted
The only qualification you need is that you’re here to improve
The very desire that you have a message on your heart is your qualification.
Accept the call and say yes
Think back through the common threads that relate to the passion you have on your heart
Copywriting prompts to get followers engaged: Tip 1
1) Get clear on the purpose or value of your script
If you can capture what it is you want to say in one sentence, that is going to set the foundation for you to stay clear on what it is you’re saying. So the first tip is to be clear on your purpose, and I challenge you to write one sentence that explains it a nice, clear language. What is this about?
Make it about them.
Be clear on your purpose. And this can, this can apply to every blog posts, every Instagram caption, every Facebook post, whatever, but be clear on it.
Channeling. What is it that my reader needs? Think about what is keeping them up at night, and what is eating their lunch? Then you hook them in. You’ve got to have a hook – everybody’s trolling and scrolling. What’s going to catch them?
My first tip is purpose. If that one sentence that becomes your, your guideline so that you, you don’t get off track into bunny trails, I always say banish the bunny trails.
Copywriting prompts to get followers engaged: Tip 2
2) Be clear on your value
People want to be able to connect with you. You’ve got to have something to hook them in, to see you as a real person who has something of tremendous value to give them.
Please. Don’t mess it up with complicated sentences, complicated language. We always talk about being concrete, not abstract and being specific, not general. So you can make a general statement, but then you better follow it up with a nice specific concrete example.
In Instagram posts. I’m super big on analogies and word pictures. Word pictures, your abstract concepts. You’re feeling this big thing you want to communicate and it puts it into a relatable picture, experienced something that people can latch onto.
And they remember your analogies, your warming, everything you put out, you’re wanting it to be sticky. Out of many thousands of words a day, you want your words to stick so that when they go to bed at night and they put their head on that pillow, they’re like, dang, I love what she said today.
Copywriting prompts to get followers engaged: Tip 2
3) Give the Call To Action
After you share your message, tell people what to do! Don’t just leave them hanging! People need to know.
So here’s our hook for today’s podcast: click the link to sign up for the Flourish Writers Conference.
The flourish writers conference 2020 is our big party where we gathered together author fiction and nonfiction publishers, acquisitions, editors, editors, to edit your work all over those pages and writing coaches. And we have this big, how well to talk about everything, writing everything, communicating, and it’s all within the faith space.
So that’s what I think really unique about it is we’re helping you to get out those passion projects that are desiring to start to share a message of hope. A message that shares flourishing.
Speaking of a call to action, You can join, join through Ruthie’s link!
Join the Flourish Conference for more copywriting prompts
We, we have this crazy idea. Putting all this out there for free, because that’s our mission. That’s our part. We want the encouragement and the equipping to get out there for you to dream right. And publish the story inside you.
So you can join up for free. It is available for the three weeks! Yes, we are not trying to stuff this down your throat. We’re not making it a crazy, like watch all these videos.
Absolutely not. If you do want lifetime access, if you do want all the bonuses. Ruthie Gray has the hook up! And she’s a speaker in the conference so you’ll want to draw from her knowledge!
Our motto is to over deliver, because we want a bunch of enthusiastic happy people around us who are like cheering us on.
Flourish Writer’s conference. We want you to join us during the month of October .registration ends October 23rd, but the conference runs through the 31st, but you don’t want to delay. So you can get in on it now.
Mindy Kiker grew up making sandcastles by the sea, dancing the hula in Hawaii, and singing Zulu songs in South Africa. Her passion for people was energized over a decade in Africa where she ran development projects focused on Adult Education and Entrepreneurship. Mindy holds a B.A. in English and Linguistics from the University of Florida and an M.Sc. in Organizational and Leadership Systems from the University of KwaZulu-Natal. At FlourishWriters, she cultivates an online gathering place for writers to build community, find clarity, and grow in the craft of writing.
Mindy makes her home in Florida with her husband and four sons. Connect online @mindykiker and https://flourishgathering.com/