Find your Instagram Target Audience with this Avatar Strategy

Ruthie Blogging, Instagram Leave a Comment

We may earn money or products from the companies mentioned in this post.

Do you have an Instagram target audience?  It’s part of your Insta-strategy – the pinnacle that makes the difference in whether you grow or tank.  You see, we can’t be everything to everyone.  That’s like imitating Walmart.  I don’t know about you, but I don’t have Walmart  staffing for my Insta-crowd.  So stay with me and let’s break down your avatar strategy!

How I found my Instagram Target Audience

We bloggers learn this early on – so why would Instagram be any different?  Our Instagram target audience must be our focus, or we deplete resources by throwing spaghetti at the wall. #askmehowIknow

When I started blogging, I chose moms as my avatar.  But it couldn’t just be ALL moms (kinda like the Walmart deal), so I decided to hone in on the young, overwhelmed Christian mom with lots of kids. I started a mom time out Facebook group and wrote a book called, Count to Nine; 9 Liberating Steps for Mom Frustration and Anger.  My platform grew, because all moms need support for that nasty temper.  (Myself included – especially in the early years.)

Subsequently, this is how I rolled on Instagram for the past five years – crafting a brand that would encourage Christian moms to dig into Scripture and apply it to motherhood.  Until recently…

You might be a mom trying to grow her business at night while managing a hectic life by day, or you might be trying to nurture a business from scratch...

First, I found my purpose

For example, in the past year, I developed a love for Instagram and realized how to make the platform work for me.  I do fun stories on the daily, and enjoy live video and IGTV.  Before I knew it, cohorts were asking me for Insta-advice. This prompted me to scrutinize what I was doing that made me different.


1.)  Made it fun using my personal sense of humor

2.)  Used stories daily

3.)  Posted photos of real mom life

4.)  Shared my real self

5.)  Broke up my feed with different aspects of mom life (and not just quotes – see this post for how to post Insta-Quotes)

This all made me rethink my Insta-strategy and wonder if I could help other blogging moms succeed on Instagram.  And so, I secured specialized Insta-training and reached out to a few friends, who agreed to be my guinea pigs.  Within the first month, I 10x’d engagement on one account, spiked growth on another, and increased “likes” into the hundreds for a client’s first post using strategic hashtags (something she’d never done before).

The proof was in the pudding!  I was GOOD at Instagram!  And – clients began lining up at my door.  My Instagram Coaching/Account Management/Hashtag Specialization Biz was a success.

Who is your Instagram Target Audience? Build a solid Instagram Avatar Strategy and watch your account grow! Learn how to meet the needs of your audience!

The strategy behind an Instagram Target Audience

Consequently, since my Insta-focus changed, I tweaked my Instagram target audience.  My new audience (which didn’t drastically change, and I didn’t lose followers – in fact, I gained) – is now:

1.)  Moms

2.) Who blog or own a small business

3.)  And are believers

4.)  Also are puzzled, yet intrigued by Instagram

5.)  Are ready to learn, grow, and change

One simple exercise to find your Instagram Target Audience

To sum this up, take out a sheet of paper right now and write key words for:

1.)  Who you serve

2.)  What you love

3.)  What you do


Still Struggling to find your Instagram Target Audience? This resource will help!

In short, if the answer to that question is yes, it’s time to get started!

Likewise, I started with my Insta-people.  If you want to really discover Who is your Instagram Target Audience?“, check out this amazing resource – The 2019 Genius Blogger’s Toolkit , packed with over $400.00 worth of JUST Instagram resources to get you up and running, INCLUDING my very own Authentic Instagram Engagement course!  (PSSSTT:  There are over $7,000.00 worth of blogging resources inside this kit for just one tiny price.) Check it out here or click the picture below!

The Genius Blogger's Toolkit will help you find your Avatar

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.